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If your horse has become a source of anxiety instead of joy – this is the most important page you’ll read this year
A science-backed, step-by-step system that rewires your brain for genuine confidence — so you can finally ride, compete, and enjoy every moment with your horse, free from fear.
Just £992 for a limited time (normally £1,240) · Money-back guarantee
Flexible payment plans available
Pay in full or spread the cost over 3, 6 or 12 monthly payments
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If you want to wake up looking forward to riding, feel calm and connected with your horse, and finally stop dreading the things you used to love…
Then this might be the most important message you’ll ever read.
Because if you’ve ever found yourself lying awake the night before a competition, imagining every way it could go wrong…
If you’ve ever arrived at the yard, found every excuse to delay mounting, and felt ashamed of yourself for it…
If you’ve ever thought, “My horse deserves better than me” — or quietly wondered whether it’s time to give up altogether…
You are not alone. And you are absolutely in the right place.
What you’re experiencing isn’t weakness. It isn’t a lack of ability. It’s your brain doing exactly what it was designed to do — and there is a proven way to change it.
This is for you, if…
Read through this list. If even one of these sounds like you, you’re in the right place.
You've had a fall — or a near-miss — and no matter how hard you try, you can't seem to get back to how you felt before.
You're making excuses not to ride, not to hack out, not to compete — and you feel guilty and frustrated with yourself for it.
You lie awake the night before a competition imagining everything that could go wrong.
You feel tense, stiff, or panicky in the saddle — even when your horse is being perfectly well-behaved.
You feel like you're letting your horse down — that he or she deserves a braver, more confident rider.
You've tried breathing techniques, positive thinking, or just 'pushing through' and found the results didn't last.
You're not riding at the moment due to injury, and you're dreading getting back in the saddle.
You're an experienced or even professional rider who is quietly struggling — and feels like you shouldn't be.
If you recognised yourself in any of the above — the Confident Rider Course was built for you.
It doesn’t matter what level you ride at, what discipline you do, or how long you’ve been struggling. What matters is having a system that is grounded in evidence, developed across hundreds of riders, and the support to work through it at your own pace.
My name is
Sam Shanks-Husbands
I’m a Mind Coach and Anxiety Specialist, and for the last 7 years I’ve helped hundreds of riders — from nervous beginners to elite professionals competing internationally — go from feeling anxious and afraid to feeling calm, connected, and genuinely confident in the saddle.
I’ve had the privilege of working with members of Team GB, and I’m proud to be the Mind Coach for the Royal Navy Equestrian Team.
But I didn’t arrive here from the outside looking in. I lived this.
“Years ago, I was going through a really difficult time in my personal life. Riding was my escape — my sanctuary — until I lost even that. The stress I was carrying started to affect my horse, and one day he bucked. It wasn’t even a bad buck, and I didn’t fall off. But in that moment, something shifted. Suddenly, I was afraid to ride.
It didn’t make sense. I loved my horse. I loved riding him. Nothing terrible had happened. But now I understand exactly what was happening in my brain — why it suddenly perceived riding as a threat, and why, instead of looking forward to it, I felt fear.
That experience set me on a path to finding tools that actually work. I overcame my own fears, rebuilt my confidence, and today I ride with complete trust and enjoyment again.”
Since qualifying as a Mind Coach, I’ve helped hundreds of other riders do the same. Which is why I know — if I can do it, and they can do it, you can too.
And I’d love to help you achieve that.
MORE THAN
7 YEARS
Helping riders overcome anxiety
MORE THAN
350+
Riders transformed
FOR RIDERS OF
ALL LEVELS
Beginners to Team GB professionals
Why everything you’ve tried before hasn’t worked
If you’ve tried breathing techniques, positive thinking, visualisation, or just pushing through the fear — and found the results didn’t last, or didn’t come at all — that is not a failure on your part.
It’s because most approaches address only one piece of the puzzle. They might calm the body in the moment, or help you think more positively — but they leave the rest of the system untouched.
Here’s the truth most people don’t realise:
Anxiety is not a single problem.
It lives in the lower brain. It’s fuelled by the thinking mind. It’s reinforced by how you see yourself. And it’s sustained by where your attention goes.
That’s four separate strands — and if any one is left unaddressed, the results will be partial at best, and temporary at worst.
That’s what makes the Confident Rider Course different. It works with every strand — systematically, in the right order. It is not one tool. It is a complete system. And that is why it works when other things haven’t.
Introducing
The Confident Rider Course
This isn’t inspiration. It isn’t theory. And it isn’t something you “try” and hope works.
It’s a step-by-step system that rewires your brain for confidence — grounded in neuroscience, proven across hundreds of riders, and designed to fit into real, busy lives.
You’ll know exactly what to do, how to do it, and when — and I’ll be there to guide and support you every step of the way. So confidence becomes reliable, not dependent on having a good day.
Here’s exactly what’s inside the course
Four modules. Four essential elements. A complete system.
Calming the lower brain.
This is the foundation of everything. When anxiety shows up in riding, it’s rarely because you lack skill or ability. It’s because your nervous system is stuck in protection mode. Even when nothing is objectively wrong, your body reacts as if there’s danger — and that’s when panic, dread, freezing, or unexplained tension take over. Module 1 works directly with the lower brain — particularly the amygdala — to help your nervous system relearn safety.
Kerry didn’t ride in the yard Christmas hack last year — she asked someone else to do it for her. After completing just Module 1, this Christmas she rode Pixie herself. That’s exactly what this module is designed to do. It doesn’t push you through fear. It teaches your brain and body that you’re safe again.
Result: Riding starts to feel safer. The constant background anxiety quietens. You stop fighting your own body just to do the things you want to do.
Training the mind.
This is the part of the brain that fuels anxiety with ‘what ifs,’ catastrophising, and self-doubt — even when everything looks fine on the outside. Module 2 teaches you how to work with your thoughts rather than being pulled around by them. Not by trying to stop thoughts, and not by forcing positive thinking — but by learning how to spot the patterns that fuel anxiety, stop treating thoughts as facts, and deliberately choose more accurate, supportive ways of thinking.
Claire’s horse unexpectedly bronced and bolted on a trial, and she had to bail. Physically she was fine — but her brain wasn’t. On her next trial, the horse was calm and sensible. Yet her body froze. She couldn’t ride. After completing Module 2, she went back to try that same horse — felt calm, grounded, and clear-headed — and went on to find the right horse. She said: ‘This course has been a game-changer. It’s reopened my world and opened new doors for me.’
Result: The mental noise quietens. Decision-making becomes clearer. You stop talking yourself out of riding, lessons, or competitions.
Your relationship with yourself.
Many riders don’t struggle because they lack ability. They struggle because of how they speak to themselves — the unsupportive inner critic, the fear of judgment, the confidence that collapses after a mistake. Module 3 changes that relationship so your confidence doesn’t disappear the moment things feel uncomfortable. This work doesn’t make you complacent. It makes you resilient.
Sarah is a professional showjumper, already competing successfully. She was anxious about an upcoming lesson with a higher-level trainer — not about her horse, but about being judged. After working through Module 3, instead of worrying about being judged, she became curious about what she could learn. When corrections came, she didn’t get defensive. She applied them. By the end of the lesson, she said she felt like a different rider.
Result: Feedback becomes information rather than a threat. Mistakes become learning rather than proof you’re ‘not good enough.’ Progress becomes sustainable rather than emotionally exhausting.
Training your focus, awareness, and attention.
Even calm, capable riders can lose confidence if their attention keeps getting pulled away — by pressure, comparison, or fear of judgment. In this module, you learn how to place your attention where it serves you, bring it back when it wanders, stay present under pressure, and ride what’s actually happening — not what you fear might happen.
Amy struggled badly in busy warm-up rings. Her focus was on other horses, other riders, and everything that could go wrong. As her stress increased, her horse Bruno became increasingly horse shy. In Module 4, we trained her attention — bringing it back to herself, her horse, and the job in front of her. As Amy’s focus steadied, Bruno stopped being horse shy. Amy said: ‘I learned to worry less about what others were doing and focus solely on us — and the warm-up isn’t an issue anymore. It’s honestly magic.’
Result: You ride what’s actually in front of you. Your horse feels the difference. Your partnership deepens.
Four modules. Four essential elements. A complete system.
Real Riders. Real Results.
You can read and hear many, many more first-hand accounts at preparetowin.co.uk/results
“I’m in a completely different place now. I’ve even taken on another youngster calmer from the start, based on everything I’ve learned. If I can do it, so can you.”
“Samantha teaches you to be calm, assertive, and clear-minded, so you’re in a flow state and laser focused. I went in calm, capable, and confident — which is now my mantra. I had a great afternoon and I was buzzing afterwards.”
“Your course is realistically achievable for busy lives — and what a difference it’s made. No more butterflies, just happy and excited. Thank you for your support.”
“This course has been a game-changer. It’s reopened my world and opened new doors for me. If you’re thinking about doing it — just do it.”
Molly
Competed at North Holland Horse Trials and Millstreet International Horse Trials, finishing top 10 in both.
Jessica
Lost confidence after a fall and breaking her ankle. Now feels calm even when competing.
Francesca
Went from having her home-bred up for sale because she was afraid to sit on her — to keeping her, backing her, and enjoying competing her.
Victoria
Wasn’t sure if it was time to hang up her boots. Found the joy of riding again back competing and loving it.
Here’s everything you get
Your complete confident rider package
Complete Confident Rider Course — 4 modules, 5+ hours of on-demand video training, step-by-step guidance, lifetime access
Value: £1,240
7 Guided Visualisation Audio Downloads — powerful mindset tools to listen to before you ride, rewiring your brain for calm and focus
Value: £390
Unlimited Email Support directly from Sam — no question too small, guidance whenever you need it
Value: £400
Lifetime Access to Private Members-Only Community — a safe, supportive, judgment-free space with riders on the same journey
Value: £300/yr
Total Combined Value
£2,330
Normal Course Price
£1, 240
Your limited-time discount price
One payment · Lifetime access · Money-back guarantee
£992
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Saving £248 off the normal price · Offer ends when the timer hits zero
Flexible payment plans available
Pay in full or spread the cost over 3, 6 or 12 monthly payments
The “Feel the Shift” guarantee
This course works. I have seen it change riders’ lives time and time again and that is exactly why I can offer this guarantee with complete confidence.
Here’s my promise: Join the course today, go through all of Module 1, do the exercises — and if you don’t feel a tangible shift in your mindset and your confidence, simply send me an email and I will refund 100% of your investment.
You can try the entire first module with complete peace of mind. No risk. No questions asked.
“But what if it doesn’t work for me?”
I hear this often — and I understand completely why you feel that way. When you’ve tried things before and they haven’t helped, it’s natural to be cautious.
But here’s what I want you to understand: the anxious mind perceives anything new as a threat. It tries to keep you “safe” by stopping you from trying new things. But it’s not keeping you safe. It’s keeping you stuck.
And if you’re currently injured, or aren’t able to ride at the moment for any reason you can still start this work right now. Many people think they need to be riding to benefit. But actually, time away from the saddle is a great time to do this work — so that when you come back, your brain is ready and willing.
“I was aware enough to know this would cause me anxiety the next time I went cross-country. I couldn’t do anything physically, so I thought — I’ll use this impasse to tackle it psychologically. I used to get myself quite hyped up to ride cross-country, when in actual fact I needed to do the polar opposite. I went in calm, capable, and confident. I had a great afternoon and I was buzzing afterwards.”
— Heidi Maskelyne, event rider (recovering from broken ribs after a Cotswold Cup fall)
You have a choice
You can continue on the path you’re on — and let the faulty alarm system in your brain keep stealing the joy from your time with your horse, leaving you stuck in a cycle of fear and frustration.
Or, you can try something different. You can get the tools, the system, and the support you need to finally fix that faulty alarm system and become the calmer, more confident rider you’ve always wanted to be.
So my question for you is this: if you don’t do this, what’s your plan?
What’s your plan to feel calm and confident when you hack out? What’s your plan to get back in the saddle after a fall? What’s your plan to truly enjoy your horse again?
If you don’t have a clear answer — let the Confident Rider Course be your plan.
Day(s)
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Hour(s)
:
Minute(s)
:
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One payment · Lifetime access · Feel The Shift money-back guarantee
Saving £248 off the normal price · Offer ends when the timer hits zero
Flexible payment plans available
Pay in full or spread the cost over 3, 6 or 12 monthly payments
Common Questions
What age group is the course suitable for?
Riders from age 13 right up to 78 have successfully completed the course — and we have a rider who started at 80. Anxiety doesn’t have an age limit, and neither do the tools. If you ride and you want to feel calmer and more confident in the saddle, this course is for you.
Is this course suitable for novices?
Absolutely. The course has helped complete beginners ride with calmness and confidence, and it has also helped experienced competitors — including riders jumping 1.50m internationally. The tools work at every level, because they work with the brain, not with riding technique.
I want to do the course, but I don't feel mentally ready.
That feeling is completely understandable — and it’s actually your anxious mind doing exactly what it’s designed to do. The anxious brain perceives anything new as a potential threat, even things that are going to be good for you. It’s trying to keep you safe, but it’s keeping you stuck. The good news is that you don’t need to feel ready to start. You just need to take the first step. The course is designed to support you through the changes, even if you’re nervous or unsure.
I'm worried it won't work for me.
This is one of the most common concerns I hear — and it makes complete sense, especially if you’ve tried things before that haven’t helped. The course is grounded in neuroscience. As long as you go through the lessons and follow the steps, you will begin to notice real changes. The course works by retraining how your brain processes information and settles your nervous system — which is why the results tend to be lasting rather than temporary.
I'm a complete beginner — is this right for me?
Yes. The course works with how your brain responds to fear and stress — and that’s universal, regardless of your level. You don’t need to fit a particular mould. You just need a process that works.
I'm an experienced rider. Will this still help me?
Yes. Many of the riders I’ve worked with are experienced competitors — including professionals. Anxiety doesn’t discriminate by ability. If anything, experienced riders often feel more pressure to ‘just get on with it,’ which makes the inner work even more important.
How long will it take to see results?
Many riders begin noticing real shifts after the very first module, though results will vary from person to person. The course is self-paced and delivered in short, manageable lessons — designed to fit into real life, not compete with it.
I'm not riding at the moment due to injury. Can I still benefit?
Yes — and in fact, this is an ideal time to do the work. You don’t need to be in the saddle to begin retraining your brain. When you come back to riding, your mind will be in a much better place.
What if I've tried other courses or coaches before?
If previous approaches haven’t worked, it’s almost certainly because they addressed only one part of the system. The Confident Rider Course works with all four strands of anxiety simultaneously — that’s what makes it different, and why it works when other things haven’t.
How does the money-back guarantee work?
It’s straightforward. Complete Module 1 and do the exercises. If you don’t feel you’ve gained anything of real value, simply email me and I’ll refund you in full — no questions asked. You have nothing to lose by trying.
How is this different from one-to-one coaching?
The course gives you the same system I use with all my clients — structured, step-by-step, and self-paced. You also get unlimited email support directly from me, so you’re never on your own. Many riders find the course more effective than ad-hoc sessions because you’re building the tools systematically, not just reacting to problems as they arise.
The journey to confidence starts with one choice
Sign up now and start bringing the joy back to your horsemanship
Which you and your horse so deserve
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
One payment · Lifetime access · Feel The Shift money-back guarantee
Saving £248 off the normal price · Offer ends when the timer hits zero
Flexible payment plans available
Pay in full or spread the cost over 3, 6 or 12 monthly payments